BRAND REVIEW: ARTISAN GRAINS

Latest in the limelight when it comes to the ever fluctuating world of superfoods and sports nutrition? Grains glorious grains (hint, hint)

Since the arrival of a package kindly sent by ARTISAN GRAINS, brimming with superfood goodies, I’ve been learning how to properly fuel like an athlete (because, as I’ve come to understand, there’s no better fuel than good old grains.) Drawers stocked up with their protein-packed SUPERFOOD bars, cupboards filled with boxes of their glorious grains, they’ve clued me up on wholefoods – all ideal fuel for an inspiring athlete.

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ARTISAN GRAINS ‘Wholegrain Freekeh’ has been making regular appearances in lunchtime salads

 

The straightforward, functional wording on ARTISAN GRAINS boxes dispel the mystery that some of the lesser-known grains have long been shrouded in. No longer do exotic ‘freekeh’ and ‘bulgur’ feel foreign and distantly daring. Consumption isn’t solely for the select few, superior in their knowledge of the intricate science behind every minor figure in relation to each precious grain. They’ve ‘dumbed it down’ so that even the pot noodle experts would be able to prepare a bowl of grains (which, for the record, are miles more nutritious, as explained in my post ‘MARKETING: A TRAITOR IN OUR MIDST’)

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Proof that grains are not at all boring. Delighted to find a few AL’FEZ products in the package too – their couscous gets awarded massive flavour points, and can even be prepared by my brother (who never sets foot in the kitchen). As for ARTISAN‘s packs of roasted edamame beans, my brother scoffed these up, which I think means he approves of them.

 

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Their hero product for me, and one that I take pretty much anyway with me (you know, just in case I end up getting swept into a troop of marathon runners and need some fuel) arrives in four fruity flavours, each wrapped in designated vivid colours. Forget dry, tasteless, direly disappointing protein bars (which are all-too-often no better than you’re average chocolate bar anyway) ARTISAN GRAINS SUPERFOOD bars tick all the boxes.

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Protein? Carbs? Quick-release energy? Covered on all bases. My favourite flavour is quinoa and apricot, although they’re all decently squidgy, deliciously fruity, dotted with moreish morsels of goodness…oh so good. If you’ve read my 10k race experience, you’ll know I brought a handful of them along to my 10k race, crossing the finish line to the sight of that glowing orange wrapper was utter joy.  Definitely hooked._DSC8446.jpg

RELATED POSTS

’10K RACE EXPERIENCE’
‘SPORTS-BASED NUTRITION’
‘MARKETING: A TRAITOR IN OUR MIDST’

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One Comment Add yours

  1. bgddyjim says:

    scoff

    skôf,skäf/

    verb

    1.

    speak to someone or about something in a scornfully derisive or mocking way.

    Liked by 1 person

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